Welcome to the Marketing and Communication Division
An important view, which today is part of marketing trends, is that the marketing and communication department of a company must actually be seen as an extension of that company’s top management.
On a corporate level, it is thus imperative that the Division’s strategic objectives to promote and market the Faculty of Veterinary Science, to generate information and awareness about the Faculty, to bring about an increase in student numbers, especially from historically disadvantaged groups, and to generate cohesion between members of the Faculty be integrated and aligned with the strategic markers of the Faculty.
The Marketing and Communication Division acts as a corporate guide and lead the faculty’s other departments in developing, producing, fulfilling, and servicing products or services for their customers. Thus communication is vital, and there should be a meeting of minds, whenever discussions are held regarding new product development or any client-related functions of the faculty.
Goals and guidelines set by the M & C Division should, by design, be in line with the vision and mission of the faculty, and top management should be involved in and endorse cooperation by all departments in following and implementing the marketing and communication plan to integrate a consistent message into all communication channels. If this is not the case, the efforts to market the faculty, or for that matter, any company, will fail. It is that simple.
The M & C Division studies the market and clients, determines the best way to reach those customers, and works with top management and the rest of the faculty to help determine the product needs of the market and represent the faculty in a consistent voice.
Summary: Recruitment and awareness initiatives with regard to designated groups 2002 – 2007