Marketing campaign by students shows the power of do-it-yourself
Department of Marketing Management
Posted on 22 May 2013
BComHons (Marketing Management) students in the Strategic Marketing class were challenged by Bosch to design a digital marketing campaign for do-it-yourself (DIY) product introductions in the Bosch Power tools brands.
The sky is the limit for Departmental Administrator
Department of Marketing Management
Posted on 24 Apr 2013
The sky is the limit for Mrs Managa Devar, Administrator at the Department of Marketing Management. Mrs Devar received her BAdminHons (Public Administration) degree in April 2013.
Potatoes give you go
Department of Marketing Management
Posted on 23 Apr 2013
There aren’t many better ways to get students excited about academic matters than to kick-off the third-year Practical Project course in Marketing Management by giving each BCom (Marketing Management) student a free Chip ’n Dip and a cool drink. This initiative forms part of the practical project the marketing students will be doing for Potatoes SA (PSA), during which students are required to develop creative marketing campaigns for PSA.
Lucky third-year Marketing Management student wins iPad4
Department of Marketing Management
Posted on 17 Apr 2013
One lucky third-year BCom (Marketing Management) student was thrilled to have won an iPad4 during class on 10 April 2013. This special event formed part of the BCom (Hons) Marketing Management programme, where honours students are involved in the execution of various campaigns for the Gautrain Management Agency.
Franchising is the way to go!
Department of Marketing Management
Posted on 15 Apr 2013
Mr Kobus Snyman, Franchise Solution Specialist at Absa and Mr Kobus Oosthuizen, CEO of SA Franchise Warehouse visited the BCom (Hons) Marketing class on 4 April 2013 to share their knowledge and expertise on the franchise industry.
We like to… move it, move it!
Department of Marketing Management
Posted on 26 Mar 2013
The Department of Marketing Management was definitely on the ball on 15 March 2013, while participating in the Mini-Olympics as part of the UP Corporate Wellness Programme. The Department decided to get active and have some fit and healthy fun to show that they are…on the move!
Marketing honours students take on a BMW challenge
Department of Marketing Management
Posted on 04 Mar 2013
The BComHons (Marketing) group visited BMW Club Motors Fountains on 20 February 2013 as part of their Strategic Marketing course with Dr Melanie Wiese.
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Last edited by: Liesl Oosthuizen