Five Ways to solve writing problems by George Orwell
1. Never use a metaphor, simile, or other figure of speech.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out always cut it out.
4. Never use the passive voice where you can use the active.
5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.