Market Research Office
The Market Research Office within the Department of Institutional Research and Planning is responsible for the internal and external market research amongst the major stakeholders. It also offers market research services and support to the support departments and faculties. The office is responsible for the co-ordination of surveys in the University as well as the administration of the University’s survey register.
This survey policy has been established to ensure that surveys conducted in the University are of a consistently high standard; do not duplicate data collection conducted through other University surveys; do not compromise population samples through overlapping surveys; do not over-survey the University’s core stakeholders; and that survey outcomes are disseminated and used appropriately. Adherence to this policy will ensure that the University will be provided with robust data and analysis for its quality assurance, benchmarking and continuous improvement purposes. Accordingly, this survey policy fulfils the University’s commitment to ensuring that surveys conducted under the auspices of the University are of the highest standard, meet ethical norms and deliver results that add significant value to the strategic decision-making processes of the University.
Survey Approval Process
Survey approval is needed for all surveys to be conducted in the University of Pretoria except for the following:
- Surveys that are initiated by UP academic staff for the purpose of their own academic research, except in the cases where the surveys are expected to sample a number exceeding the prescribed threshold level, which is presently prescribed as 10% of any source population; however, if UP academic staff are commissioned by to undertake surveys, these will not fall outside the scope of the Survey Coordinating Committee
- Surveys conducted by individual academic staff with students enrolled in their modules and study programmes as part of internal processes to assess or assure the quality of learning and teaching;
- Simple course feedback surveys with low impact (such as those soliciting feedback from participants at the end of a education programme);
- Surveys involving aggregated data collected for external benchmarking exercises within a specific functional area where the manager of the organisational unit has approved the submission of data by their staff;
- Surveys conducted on services within the University or surveys of students on effectiveness of learning management systems or for purposes of the scholarship of teaching and learning.
Survey Application Process
A survey proposal has to be submitted to the Survey Coordinating Committee via the Market Research Office. The committee decisions will be communicated to the applicants directly after each meeting of Survey Coordinating Committee. The following factors will be considered in the approval and scheduling process
1) The strategic importance of the survey
2) The schedule of surveys already being administered
3) The number of surveys already approved for the target population in the an academic year
4) The Survey Coordinating Committee’s recommendation
The survey proposal must be submitted according to the Survey Application Form
Submit the electronic copy of the survey proposal application and survey instrument to firstname.lastname@example.org
The Survey Register gives an overview of recent institutional surveys conducted in the University .
Click here to view the register
The Survey Calender contains a schedule of the approved surveys for 2011 to assist the University in keeping track of the number, range and timeframes of surveys under the remit of the Survey Coordinating Committee. The calendar is maintained by the Market Research Office of the Department of Institutional Research and Planning.
Click here to view the calendar
For more information please contact:
+27 (0)12 420 4036